Brief History of Avatar UX
The Avatar UX casino company was officially launched in 2018 during the SiGMA Week of Malta. Their aim was to create online slot games featuring original game mechanics and distinctive Asian-inspired artwork that would stand out in the current crowded online gambling market.
A year later in 2019, AvatarUX released their first slot game called Lilith's Inferno and this marked their official entry into the competitive iGaming industry. However, it was their introduction of the revolutionary "Pop" game series that truly put them on the Canadian gambling map and took the casino world by storm. Their breakthrough slot game came with "PopRocks," the first game to feature their signature PopWins mechanic, which creates cascading wins where symbol positions can expand and multiply winning opportunities.
Avatar UX Company Fast Facts
Company Details |
Information |
Company Name: |
AvatarUX |
Established: |
2018 |
Head Office: |
Malta |
Employees: |
11-50 employees, 30 associated members |
Other Offices: |
Hong Kong |
Licenses: |
Spelinspektionen (the Swedish Gambling Authority), ONJN (Romania) |
Awards: |
Slot Game Developer of the Year – SlotsWise Awards 2024
Game Mechanic of the Year – CasinoBeats Game Developer Awards 2023
Slot Supplier Rising Star – EGR 2022
Game Innovation – CasinoBeats Game Developer Awards 2021 |
Website: |
www.avatarux.com |
Social Media: |
https://www.linkedin.com/company/avatarux-studios |
Email: |
Available through the contact form on the website. |
Phone: |
N/A |
Is Avatar UX licensed?
Avatar UX Studios have obtained international gambling licences from the Swedish Gambling Authority and the Romanian National Gambling Office.These international gambling licenses are crucial for operating legally in major markets and provide players with confidence in the company's legitimacy.
Gambling License Details
- License (23Si1469) by Spelinspektionen (the Swedish Gambling Authority)
- Class 2 license issued by the Romanian National Gambling Office (nr. L2254352Y001647)
Have Avatar UX Won Any Awards?
In just a few years, Avatar UX has achieved remarkable recognition in the gambling industry. AvatarUX Studios has earned prestigious awards such as the CasinoBeats Game Developer Award for Game Innovation and the EGR Slot Supplier Rising Star award.
Notable Gambling Awards
- Slot Supplier of the Year 2025 - Nominated
- Slot Game Developer of the Year – SlotsWise Awards 2024
- Game Mechanic of the Year – CasinoBeats Game Developer Awards 2023
- Slot Supplier Rising Star – EGR 2022
- Game Innovation – CasinoBeats Game Developer Awards 2021
What is Avatar UX Known For?
Avatar Ux are mainly known for their signature PopWins feature, that expands the slot reels and increases win potential on every spin. Avatar UX casino game players can also use features like Golden Ways and ZapReels.
Key Avatar UX Innovations
PopWins Mechanic:
When a player lands a winning combination, the winning symbols "pop" and are replaced by two new symbols, increasing the reel height and creating additional chances to win. Every spin starts on a default 5×3 reel set with 486 ways to win (243 ways paid in both directions). Each reel can expand up to 7 symbols high, and the feature continues to roll if the Pops keep creating new wins, resulting in everlasting tumbles and an expanding grid
Golden Ways:
A unique set of features introduced in games like "Donkey & the GOATs" that offers a distinctive gameplay experience different from their traditional PopWins mechanics
ZapReels:
One of Avatar UX's newest mechanics, featuring an active horizontal rewards system. Unfortunately, we can’t find any specific technical details about this feature at the moment
Company Milestones
- Founded at SiGMA Week, Malta (2018), the official launch event for the company
- Initial breakthrough game: Lilith’s Inferno (2019) established early visibility before PopWins titles gained traction
- Launch of PopWins series, including CherryPop, PopRocks, BountyPop, HippoPop, WildPops, hallmark titles defined by the expanding reel mechanic
Partnerships & Acquisitions:
- Yggdrasil Gaming – YGS Masters Program: Avatar UX joined this strategic incubator, which provided access to Yggdrasil’s distribution network and proprietary technology such as GATI, helping scale the studio’s reach globally.
- Solid Gaming integration (Asia & Europe): Signed a partnership to distribute PopWins™ and other titles across both European and Asian markets, accelerating market penetration in those regions.
- Regional distribution via aggregator platforms: Collaborates with major iGaming aggregators and licensed operators through resellers and platform partners like EveryMatrix and Relax Gaming.
Avatar UX Casino Sites
Thanks to Avatar UK casino partnership with Yggdrasil Gaming, Avatar games are widely available across several online gambling sites. This partnership gives AvatarUX casino sites access to Yggdrasil's vast network of casino partners, which means that you can find Avatar UX slots at most Yggdrasil-powered casino sites.
Popular casinos with Avatar UX games include both traditional online casino sites and newer crypto-focused platforms, like many of the DOGE casino sites.
Avatar Game Mechanics
Avatar UX has built their reputation on creating groundbreaking game mechanics that extend beyond the classic slot gameplay. These avatar ux proprietary gaming systems work by transforming winning symbols into new opportunities, keeping slot players engaged through extended play sequences that can significantly multiply win potential.
PopWins
PopWins is Avatar UX's flagship mechanic that fundamentally changes how slot reels operate. When slot players land a winning reel combination, the winning symbols "pop" and are replaced by two new symbols, increasing the reel height and creating additional chances to win. This means that instead of a standard spin ending after one win, the reels can continue expanding upward, potentially creating multiple consecutive wins from a single spin. This PopWins mechanic keeps the excitement building as each successful combination opens up more ways to win.
MultiPop
MultiPop enhances the basic PopWins concept by adding multiplier values to the equation. Every time a player hits a winning combination, the symbols "Pop" and a multiplier is applied on the cell, with the symbol being replaced and the multiplier applied to the new symbol. This creates a compounding effect where not only do reels expand for more winning opportunities, but each new symbol carries increased value. The MultiPop multipliers accumulate throughout the spin sequence, meaning later wins in the same round can be worth significantly more than the initial trigger.
StickyPop
StickyPop introduces a hold-and-respin element to Avatar UX's portfolio of mechanics. Winning symbols transform into sticky symbols, which stay in place while new combinations are formed. This game mechanic locks winning slot symbols into place and forces a re-spin, with each additional win heightening the reels. StickyPop maintains successful symbols on the reels while allowing new ones to appear, creating opportunities for larger connected wins across multiple symbol positions.
Xpops and Popscade
Xpops and Popscade represent Avatar UX's evolution of their core popping concept with enhanced variability. The Xpops mechanic allows symbols to pop by a random amount ranging from 1 to 4, with each reel having a multiplier assigned that increases every time there is a symbol win. In Popscade, when a win occurs, the winning symbols are replaced by two new symbols cascading from the top, and the reel extends. These mechanics add unpredictability to the expansion process, as players never know exactly how many positions will be added with each winning combination.
Infinity Stacks
Infinity Stacks reimagines how stacked symbols function in slot games by compressing vertical symbol combinations into enhanced single positions. This online game mechanic takes vertical slot symbols in stacks of three or more and compresses them into one symbol with a multiplier attached, with the multiplier value determined by how many symbols make up the stack. Instead of having multiple individual symbols taking up reel space, Infinity Stacks consolidates them into powerful single positions that can deliver the equivalent payout while leaving room for additional symbol combinations on the same reels.
Best Avatar UX Slot Games
AvatarUX Studios has also secured additional distribution deals with major operators like Light & Wonder to further expand their reach in the iGaming industry. Today, there are over 30 Avatar UX slot games, each featuring their unique mechanics like PopWins, Golden Ways, and ZapReel.
Here are some of the best Avatar UX slot games that consistently feature the studio’s signature Pop mechanics while exploring different visual styles and storylines.
PopRocks
PopRocks stands as Avatar UX’s flagship title and the game that launched their PopWins revolution in the online slot industry. This pop rocks slot game from the PopWins series still holds the title for biggest potential win with a whopping 72,188x capability, making it one of the highest-paying slots available. This Pop Rock game features a noir-inspired theme with cascading wins that can extend reels dramatically, creating massive winning potential through its groundbreaking Pop mechanic.
Lilith's Inferno
Lilith’s Inferno was Avatar UX’s first slot game, launched in 2019, establishing the foundation for the company’s creative approach. This game focuses on the story of Lilith Grim and is full of fire and danger with a jackpot of 3,968x. The dark fantasy theme combines supernatural inferno elements.
TikiPop
TikiPop brings Avatar UX’s PopWins mechanic to a vibrant Polynesian jungle setting with 96.1% RTP and an impressive 67.1% base game hit rate. This high variance 5-reel slot offers up to 33,614 ways to win with a maximum potential of 32,000x the bet. TikiPop combines expanding reels and dynamic free spins to highlight the full potential of the PopWins system, with bonus features that help it stand out in the collection.
CherryPop
CherryPop represents Avatar UX’s third game to feature their original PopWins mechanic, bringing a classic fruit theme to modern slot gameplay. This 5-reel slot offers 59,049 paylines with a solid 96.14% RTP and includes a convenient bonus buy feature for 75x the stake. Starting with a standard 5×3 setup, the reels can expand up to six rows high when PopWins triggers, creating substantial winning opportunities.
MonkeyPop
MonkeyPop delivers 5 reels with 3-7 rows and a 96.33% RTP in an Asian-inspired setting featuring mischievous water monkeys and eastern folklore themes. The slot provides dynamic expanding reels with up to 33,614 ways to win, incorporating wild substitutions and low-paying symbol removals alongside win multipliers and mini free spins.
Our Thoughts on Avatar UX
Avatar UX has genuinely impressed us with their new approach toward slot game development and game mechanics. In just six years, AvatarUX have transformed from newcomers to gambling industry award winners through their PopWins mechanic. The range of Avatar UX games might be few in number, but every game has great innovation. We’re excited to see where their creative casino game vision takes them next in Canada.
Avatar UX Games FAQs
Who is Avatar UX?
Avatar UX Studios launched during an event at SiGMA Week in 2018 with the goal of creating online casino games with distinct game mechanics and features, all wrapped in distinctively Asian inspired artwork.
Where is Avatar UX located?
The company is mainly located in Malta, but AvatarUX also has offices in Hong Kong.
What gambling licenses do Avatar UX have?
Avatar UX currently holds gambling licenses from Sweden's gambling regulator (Spelinspektionen) and a Class 2 license from Romania's National Gambling Office.
What casino games do Avatar UX make?
Avatar UX specializes in online slot games that contain their award-winning slot mechanic called PopWins™ . AvatarUX has also ventured into instant win games such as scratch cards.