Pragmatic Play partners with Bet365 in new content deal

by Ralph Trayfalgar Updated:

Casino games developer Pragmatic Play has signed a content deal with renowned sports betting and online casino operator Bet365

This new content arrangement helps to strengthen the studio's reach not just in the United Kingdom but also across a wide variety of other important regions.

The deal will see the entire Pragmatic Play slots catalogue being supplied to Bet365, which includes popular video slots like Gates of Olympus, Drill That Gold, Wolf Gold and Wild Wild Riches, in addition to a great number of other games.

Bet365 will also be able to host all of the new games that Pragmatic continues to develop and release every month, with some of the most recent examples including North Guardians, Goblin Heist, Fire Strike 2, and Spirit of Adventure.

In return, Bet365 will join Pragmatic Play Drops And Wins network, which gives away $1,000,000 through Pragmatic’s live casino and video slot games at participating casino sites.

The content deal follows a string of other partnerships that Pragmatic Play has signed with other operators, including 888 casino Holdings, Venezuelan operator La Troya Hipica, and Romanian operator Superbet. 

“Bet365 is a brand that needs no introduction,” said Pragmatic Play CEO Julian Jarvis. “As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to grow.”

“We pride ourselves on our premium, multi-vertical offering and this deal gives us significant scope to grow together with Bet365.”

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