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In an effort to improve their customers’ experience, PokerStars has announced the extension of their sports betting sector with the Exchange gambling platform.
The Flutter-owned live poker, casino, and sports betting operator, has launched PokerStars Exchange in order to provide its users with more "diversity, activity, and value." The platform will use the same peer-to-peer betting system as Betfair Exchange, a sister operator also owned by Flutter.
Flutter argues that by leveraging the same global liquidity pool as Betfair, it will be in a better position to attract and keep users in the long run.
“We’re always looking at ways to bring PokerStars players something new, and to be able to do that in collaboration with our colleagues over at the world’s largest betting exchange is a huge privilege," said Richard Garrod, Director of Product at PokerStars. “Our research suggests our customers would welcome the addition of an exchange product, with 70% of current sports bettors saying they want to get involved.”
Garrod added: “The PokerStars Exchange gives our players access to a brand-new sports betting experience alongside a global community of sports fans, with all the convenience of a single account and wallet. After months of hard work and execution, we’re thrilled to offer PokerStars players this addition to the PokerStars portfolio.”
Currently registered PokerStarsCasino clients will be able to access the PokerStars Exchange via the PokerStars Sports interface.
Peer-to-peer betting, according to PokerStars, provides clients with better odds than traditional sportsbooks while also allowing users to place lay bets on sporting events.
A betting exchange also provides bettors with the ability to design their own odds, allowing them to compete against other consumers directly.
