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by Ralph Trayfalgar Updated:
In time for the 2022 Formula One season, global online betting giant PokerStars has inked a deal with Red Bull Racing to join the racing team's sponsor lineup.
The consumer-facing marketing partnership is expected to last multiple seasons and will see PokerStars casino branding being added to the RB18 car and team race suits. PokerStars will also assist Red Bull Racing in developing and releasing innovations in content delivery. This will be made visible across all of PokerStars' offerings around the world, including PokerStars Casino, PokerStars, and PokerStars Sports.
With F1-fueled entertainment, epic experiences, betting promotions, competitions, and content, the Red Bull Racing and PokerStars collaboration will attract audiences with shared passions and interests, while rewarding and engaging current fans and players in new and innovative ways.
Christain Horner, Principal and CEO of Red Bull Racing, expressed his excitement to sign on PokerStars as a new partner, saying: "We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together."
"In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy.
Dan Taylor, CEO of Flutter International, also added: "Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and poker players but the ethos and vision behind how you offer it."
"Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget. Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands."
"We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign."