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by Ralph Trayfalgar Updated:
Malta-based real money casino games developer Playson has revealed its new branding in the lead up to its appearance at the upcoming ICE 2022 conference. The new design is intended to reflect the company's "bold ambitions" for the future, according to the company's press release.
The casino game producer, which has created a library of more than 85 titles, operates in Canada and other countries including Malta, Italy, Spain, Sweden, the United Kingdom, and Romania.
Following a series of internal reforms, which included the updating of various procedures to align with the company's worldwide expansion goal, Playson casinos have developed a new slot brand identity that it feels will be more appealing to its consumer base in the future.
“As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business,” said Alex Ivshin, CEO of Playson. Such a move will ensure we are in the strongest position possible to bring more exciting online casino games to the marketplace.”
Ivishin adds, “This refreshed identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company. As we head into ICE 2022, we are looking forward to sharing more details about our ambitious plans with delegates.”
“This has been a very difficult time for many of our people in Ukraine. We are incredibly proud of their ability to remain optimistic, resilient and dedicated to producing quality products during the toughest of circumstances. We continue to be a tight-knit team full of extraordinary individuals, determined to progress with a large-scale project that has been under development for several months.”
Playson is one of the many gaming suppliers, operators, and partners that will be in attendance at ICE, one of the major gambling trade events in the world, which will take place between April 12 and 14.