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by Ralph Trayfalgar Updated:
Pariplay, the rising iGaming aggregator, continues their expansion into the Canadian online gambling market after entering into a partnership deal with Atlantic Lottery.
Through this deal, the critically-acclaimed Fusion platform which was created by the Pariplay casino company, will now be able to offer titles from Wizard Games and other third-party casino game developers to players in the country.
The Atlantic Lottery deal is just another stepping stone for Pariplay in its plan to increase its influence throughout Canada. In fact, the new partnership follows Pariplay's successful acquisition of multiple B2B licenses in the regulated gambling province of Ontario. Prior to that, Pariplay had also inked a deal with the AGLC to launch in Alberta.
Andrew Maclean, vice president of sales at Pariplay, emphasized that regulated North American markets will continue to be the company's primary focus and that Pariplay has achieved a great deal of success in these markets up to this point.
For Pariplay, the agreement with Atlantic Lottery represents a "major milestone" for the company that can be highly beneficial for both sides.
Michael MacKinnon, vice president of Atlantic Lottery, added that the firm had been looking for a software supplier that could provide "strong and unique" content for its players, and he claimed that Pariplay is able to do just that.
Pariplay is not just focused on expanding in Canada, however, having also made notable progress in the USA. March of this year saw Pariplay form a partnership with Skillzzgaming in order to deliver original content to clients in the United States.
Under the terms of this agreement, Pariplay will be granted access to all of the states in which online gambling is recognized as being lawful and subject to regulation. According to Eran Sharar, the Chief Executive Officer of Skillzzgaming, the cooperation with Pariplay enabled the firm to produce original content for the United States market.