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Following the approval of its license to become an online casino in Ontario, PointsBet Canada has moved to ink its first sponsorship with the Ottawa Redblacks.
The Ottawa Sports and Entertainment Group (OSEG), which owns the Ottawa Redblacks, has given its complete approval to the transaction.
The sponsorship deal will have the PointsBet Canada logo appearing on the team’s uniform and in and around the team’s home stadium, TD Place. The stadium’s VIP area will also be renamed to the PointsBet Sideline Club, with the operator taking on the role as the franchise’s new presenting sponsor as a result.
“We proudly wave the Canadian and CFL flag in the nation’s capital,” said Mark Goudie, President and CEO of OSEG. “It was important to us that this partnership was with a Canadian operator, who not only knows the city of Ottawa but also loves the CFL and appreciates our Redblacks fans and the passion they have for our team and our league.
“We proudly welcome PointsBet Canada to RNation and look forward to an exciting, innovative relationship and an exceptional game experience in the PointsBet Sideline Club.”
“PointsBet Canada is committed to building an identity that acknowledges the little intricacies that make us all proud to be Canadian. ,” added PointsBet Canada CCO Nic Sulsky. “Nothing says Canadian like three downs, a 55-yard line and the rouge.”
“We are excited to add a little bit more red and black to RNation for years to come.”
On April 4, Ontario officially opened its regulated real money gambling market. PointsBet Canada is one of a growing list of industry titans in the gambling space that has received licenses from the Alcohol and Gaming Commission of Ontario to operate within the region, along with the likes of Rivalry Corporation and 888Casino Holdings.