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by Ralph Trayfalgar Updated:
NorthStar Gaming Inc. is pleased to announce a new relationship with Playtech, the world's top provider of gaming technology solutions and services.
As a result of this new partnership, NorthStar Gaming will have access to a technology platform that will allow it to deliver one of Canada's premier online casino and sports betting experiences. NorthStar Gaming will also be able to further its commitment to providing customers with the most innovative, transparent, and secure online casino experience in the country.
If all regulatory permissions and the licensing procedure are successfully completed, NorthStar Gaming will be ready to deliver Playtech's IMS Platform as well as its Casino and Live Casino, Poker, and Bingo software to Canadian players.
NorthStar Gaming will benefit from the Playtech games IMS platform, which is one of the industry's most comprehensive online back-end solutions for iGaming and sports betting. The IMS platform will enable NorthStar Gaming to provide an industry-leading offering across several products.
In an official statement, NorthStar Gaming CEO Michael Moskowitz expressed his excitement for the improvements that the partnership could bring to NorthStar’s online casino and sports betting platform. Moskowitz would state “Playtech's exceptional suite of tools will give us an unmatched edge in the marketplace, given our proprietary content and localization – something we know consumers are looking for.”
In addition to providing top-tier goods and services, Playtech casinos are well-known for collaborating with its licensees to advance industry standards in responsible business and safer gaming practices.
NorthStar Gaming stated in January 2021 that it will develop a new online betting brand and sportsbook that would be entirely based in Ontario. Since then, the firm has engaged in a ground-breaking omnichannel advertising and marketing services agreement with Torstar Corporation, a well-established brand that has been in operation in Canada since the late nineteenth century.
NorthStar Gaming will be able to utilize this well-known and reputable brand's data-driven media solutions, news, sports sites, and social assets to give clients an all-encompassing online casino and sports betting experience as a result of this partnership.