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by Ralph Trayfalgar Updated:
Casino supplier Light & Wonder announced that they have extended their partnership with sports betting providers Coral and Ladbrokes.
This partnership, which now continues until 2030, was initially inked in 2018, back when Light & Wonder operated under the name Scientific Games.
In addition to having won the slot machine deal, Light & Wonder will deliver titles from its worldwide gaming catalog and titles from its Manchester Studio, which recently debuted games including Lord of the Rings and 777 High & Mighty.
Light & Wonder’s content aggregation platform also will provide Entain with access to a library of 3,000 games from major studios, including features such as responsible gambling tools.
Simon Johnson, EMEA Senior Vice President and Managing Director for Light & Wonder, expressed his excitement at the partnership. “Our teams have more than 20 years of history together and we’re excited about supporting Entain through their next phase of growth and innovation. The future is exciting for both Entain and L&W.”
Andy Hicks, Managing Director for Entain, the parent company of Coral, Ladbrokes and Party Casino Canada added: “Our stores provide an engaging and differentiated experience for our customers. Light & Wonder enhances that with the industry’s best gaming machines backed up by a great range of leading games, service infrastructure and support.”