DraftKings fined by AGCO over advertising failings

by Ralph Trayfalgar Updated:

DraftKings is the latest gambling operator to be slapped with a fine by the Alcohol and Gaming Commission of Ontario over violations in the province's advertising regulations. 

The sportsbook firm was handed the fine through a Notice of Monetary Penalty to the tune of C$100,000 last week. 

According to the details of the fine, DraftKings advertised odds boosts in TV and social media ads during the NHL playoffs, which violated the AGCO's Registrar's Standards for Internet Gaming. Said standards banned the promotion of "gambling inducements" like types of casino bonuses in any advertising material to any player that was not a registered user of the site that had also explicitly given their consent to receive targeted advertising related to these bonuses. 

The company stated that it had eliminated the bonuses as soon as it was made aware of the regulatory violations, and it reaffirmed its dedication to ensuring that it continues to conduct its business in accordance with all applicable laws and guidelines.

"The AGCO will continue to monitor the activities of all registered operators and hold them to high standards of responsible gambling, player protection, and game integrity," stated AGCO CEO Tom Mungham in a statement on the fine. "It is in the public interest that we ensure they are meeting their obligations under Ontario’s Gaming Control Act and the Standards."

DraftKings is far from being the only company to have been fined by the AGCO. Since the opening of the Ontario iGaming market in April 4, 2022, there have been fines for BetMGM and PointsBet by the provincial regulator over confusion regarding advertisement rules.

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