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CrossBet’s debut into the soon-to-be Ontario regulated betting industry, will be supported by BetMakers Technology Group, which will supply sports wagering platforms and services.
It plans to join Canada’s most populous province when its newly regulated sports betting market goes online in April, with the help of BetMakers, which will provide technical assistance. BetMakers are already well acquainted with the market in Canada, from existing partnerships with some of the World’s top betting sites such as Bet365 and William Hill.
Both firms have their headquarters in Australia and have previously collaborated on projects. Most notably, BetMakers previously backed CrossBet’s expansion plan in their home country of Australia, and they will now assist the company’s springtime entry into Ontario in the same way.
CrossBet’s first excursion into an international market will take place in this market, and Scott Cross, the company’s Founder and CEO, expressed delight at the prospect of working with BetMakers.
In a statement, Cross said: “We are very pleased to partner with BetMakers for CrossBet’s first foray into international expansion via real money gambling in Canada. BetMakers have been key in our growth strategy in Australia, so it was an easy decision to continue the relationship as we look to expand our fast growth trajectory in Ontario. We know that BetMakers’ market-leading technology will give us the tools we need to successfully implement our global growth strategy.”
“Since launching via BetMakers technology into the competitive Australian wagering landscape, CrossBet have quickly grown into a true up-and-comer in the digital space with their brand expanding into national sports league sponsorship in recent months,” added BetMakers COO Jake Henson.
“Their entry into Canada would represent BetMakers’ first sports betting platform launch into the North America market, complementing our existing digital racing platforms and demonstrating the depth and breadth of our digital capabilities.”