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Notable sports betting brand 1xBet has announced a partnership with European eSports organization OG Esports, adding the firm to 1xBet’s continued expansion into the eSports betting scene.
The brand collaboration will see 1xBet’s logos included on the official apparel used by OG’s CS:GO and Dota 2 teams, in addition to assisting the eSports group in the production of “high-end video content” such as the Road to The International documentary series.
OG Esports mentioned that their new partner will play an important role for the company in the future as they continue to improve their content offering. The org has been especially busy in 2022, having named Michael Schwartz as their new Head of Esports, in addition to another partnership with LDN UTD as part of a push into the VALORANT competitive cycle all in the same year.
“Having the opportunity to count with 1xBET on our side is pretty exciting,” said Romane Sorine, OG Esports Head of Partnerships. “As an experienced company in the sports and esports field, we’re sure that 1xBET will help us step up, even more, our projects, by not only enabling us with more resources but also with their ideas and expertise.”
1xBet has also collaborated with other major firms including Team Spirit, MIBR, and FC Barcelona to provide fans access to one of the strongest online gambling platforms for both traditional sports and eSports alike.
Speaking for 1xBet, Alex Sommers stated that “there is a big adventure ahead and, we are sure, it will be accompanied by resounding victories. With 1xBet, the organization will write a new, exciting chapter of its history, #DreamOG.”