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Bragg Gaming Granted Ontario Gaming Supplier License

by Ralph Trayfalgar Updated:

A gambling supplier license from the Ontario government has been awarded to Bragg Gaming Group, allowing the business-to-business company to distribute its betting material and technology to other online casinos in Ontario.

Bragg Gaming’s license will allow it to collaborate with business-to-consumer (B2C) operators in the province. Rivalry Corporation, PointsBet, theScore Bet (a subsidiary of Penn National Gaming), and 888 Casino Holdings are just some of the other companies that have been awarded a gambling license in Ontario thus far.

The license also includes Bragg Gaming’s player account management technology, known as PAM, as well as its portfolio of iGaming and sports betting material. The license was awarded by the Alcohol and Gaming Commission of Ontario (AGCO) and is valid for three years.

The Canadian province of Ontario will be loosening gambling regulations to allow people to play online casinos for real money on April 4, following a process that will have taken precisely two years. Upon opening, Ontario is expected to be one of the major iGaming markets in North America, according to industry analysts.

“This licence is another milestone achievement for Bragg,” said Chris Looney, Chief Communications Officer of Bragg Gaming. “Hot on the heels of Bragg’s recent launches in the UK, which has similar regulatory standards to Ontario, and the Netherlands, where we successfully launched local partner brands on our PAM, as well as content and aggregation products, we are now fully ready to support our Canadian partners as the market prepares to open up.” 

“Ontario is where we call home, Looney added, “so we are very excited for the opening of the regulated iGaming market here, as it offers significant untapped potential for Bragg to showcase its leading content and platform technology.”

“Receiving our supplier licence in Ontario will allow us to make consistent progress as we prepare to launch in this exciting marketplace, where we are seeing strong interest from a deep mix of local, US and international-based operators with both land-based and online backgrounds.”

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